Brand

Capabilities

Brand (/brand) is the one place your brand lives. Every Kontext module that makes something for you, or shows a page to a customer, reads it from here. A brand has six parts:

• Identity: name, tagline, Logo, Logo on light, Logo on dark, Mark (icon), colours and type. Every page a customer sees wears this.
• System: light or dark, type scale, corners, density, motion.
• Art direction: the look in words, signature moves, pictures, and what never to do.
• Voice: tone, lines it would say, words it avoids.
• Story: who it is for, what it sells, the promise, and proof you can stand behind.
• Rules: what this brand always or never does. Apps, Media, documents and the Marketing team follow them.

The Brand studio builds a brand for you. Press Design my brand, then give it your website, a look you like, photos of what you have, or a few words. It offers one to three Directions. Use this direction keeps one. Not right? Say what saves your note as a rule. With several brands, Make default picks the one Kontext uses.

What uses the default brand on its own (things Kontext makes for you): Media (videos, thumbnails, captions and ads; Media keeps no brand of its own), new Kontext Docs (unless a Docs kit is the default), the Marketing team, and the business name in emails (and the logo in journal emails that have none).

Where you switch it on: nothing a stranger sees changes on its own.

• Pages that wear this brand (Brand → Identity): one switch per kind of page — Community, Marketplace, University, Journal, Forum, Support Desk, Ignition, Profile, Docs, Business (booking, pay and member portal) — all off to start. Off, the page keeps the look it has out of the box with Kontext.
• A switched-on page wears your brand on its own address. Under kontext.network/... they stay Kontext pages. Each page's module has the address field: Marketplace store and listings (Store settings → Your store's own address), University courses, programs, instructor page and certificates, Community settings → Its own address, Journal Studio, Forum settings, Help Desk, Ignition campaigns, the Business booking link, and your profile. Booking, pay and member portal pages follow the Business switch on their usual links too. Use this address gives a free yourname.kontext.network, or use a domain you own.
• Marketplace name: Store settings → Your store sells through stays Kontext Marketplace unless you choose your brand.
• New apps are built on Kontext unless you turn on Build my new apps in this brand in Brand → Identity. Then they use your colours and type, say Sign in to {your brand}, and carry © year {your brand} · Powered by Kontext in the footer.
• An existing app: say "use my brand" in App Studio chat. Every later update keeps the brand, even after you change it.

What stays as it is: a page with its own chosen look keeps it (your brand fills only what it leaves unset). Shared link previews stay Kontext. Help Desk and Community email colours and logo are still Kontext's. "Powered by Kontext" stays in a branded footer.

Headless: Jarvis or any MCP client with your ktx_ key can use kontext_brand_manage (list, read, save a part, set the default, delete, set_pages_wear_brand, set_apps_use_brand) and kontext_address_manage (list, check a name, claim, point at a page, release). Only the workspace owner can.

User journeys

BR-01. Set up your brand

Path: Module switcher → Brand · /brand

You do:

1. Press Design my brand and give the studio your website, a picture or a few words, or fill Identity yourself.
2. Pick a direction with Use this direction, then Keep this as my brand.
3. Press Make default if you have more than one brand.

Result: Media, Docs and the Marketing team now use it. Your public pages keep the Kontext look until you switch them on (BR-02).

BR-02. Put a public page in your brand

Path: Brand → Identity → Pages that wear this brand, then the page's own module (e.g. Marketplace → Store settings)

You do:

1. Switch on the kind of page (for example Community) and press Save.
2. In that page's module, find the address field (Your store's own address, Its own address, …).
3. Type a name and press Use this address, then wait a few minutes for it to answer.

Result: On that address the page wears your logo, colours and type. Pages you left off keep the Kontext look, and every kontext.network link stays a Kontext page.

BR-03. Build apps in your brand

Path: Brand → Identity, then App Studio chat

You do:

1. Turn on Build my new apps in this brand.
2. For an app you already have, say "use my brand" in App Studio chat.

Result: The app uses your colours and type, its sign-in names your brand, and its footer reads © {your brand} · Powered by Kontext.

BR-04. Teach the brand a rule

Path: Brand → Rules, or a studio direction → Not right? Say what

You do:

1. Write what the brand always or never does (for example, "never use stock photos of people").

Result: Apps, Media, documents and the Marketing team follow it from then on.

How it works

One brand book is stored in your workspace. Every module reads that book, and none keeps its own copy. A page shown on its own address reads your public brand parts (Identity, System) and dresses its header, footer and type only when its kind is switched on. A new app reads the default brand only if the switch is on. An app you restyled carries a marker, so every later update keeps the brand.

Benefits

• Set it once. Change a colour in Brand and Media, Docs, your pages and your branded apps follow.
• Your name in front of strangers. Your pages and apps look like your business, not like Kontext.
• Nothing changes until you choose. Apps and each kind of page stay Kontext until you switch them.

Who it's for

Primary: business owners and creators who sell, teach or publish to their own customers. Not: people who only use Kontext for themselves. Without a brand, everything stays Kontext.